Archive for April, 2011

happy easter

Monday, April 18th, 2011

Happy Easter

A man is driving along a highway and sees a rabbit jump out across the middle of the road. He swerves to avoid hitting it, but unfortunately the rabbit jumps right in front of the car.

The driver, a sensitive man as well as an animal lover, pulls over and gets out to see what has become of the rabbit. Much to his dismay, the rabbit is dead.

The driver feels so awful that he begins to cry. A beautiful blonde woman driving down the highway sees a man crying on the side of the road and pulls over. She steps out of the car and asks the man what’s wrong.

“I feel terrible, “he explains, “I accidentally hit this rabbit and killed it.” The blonde says, ” Don ‘t worry.” She runs to her car and pulls out a spray can. She walks over to the limp, dead rabbit, bends down, and sprays the contents onto the rabbit.

The rabbit jumps up, waves its paw at the two of them and hops off down the road. Ten feet away the rabbit stops, turns around and waves again, he hops down the road another 10 feet, turns and waves, hops another ten feet, turns and waves, and repeats this again and again and again, until he hops out of sight.

The man is astonished. He runs over to the woman and demands, “What is in that can? What did you spray on that rabbit?”

The woman turns the can around so that the man can read the label. It says…

(This is bad!)

(You know you could just click off and not read the punch line….)

(You can still delete it)

(Last chance)

(OK, here it is)

It says,

“Hair Spray – Restores life to dead hair, and adds permanent wave.”

Happy Easter!!!

________________________________

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stress management

Thursday, April 14th, 2011

A young lady confidently walked around the room while leading and explaining stress management to an audience; with a raised glass of water, and everyone knew she was going to ask the ultimate question, ‘half empty or half full?’….. She fooled them all… “How heavy is this glass of water?” she inquired with a smile. Answers called out ranged from 8 oz. to 20 oz.

She replied, “The absolute weight doesn’t matter. It depends on how long I hold it. If I hold it for a minute, that’s not a problem. If I hold it for an hour, I’ll have an ache in my right arm. If I hold it for a day, you’ll have to call an ambulance. In each case it’s the same weight, but the longer I hold it, the heavier it becomes.” She continued, “and that’s the way it is with stress. If we carry our burdens all the time, sooner or later, as the burden becomes increasingly heavy, we won’t be able to carry on.”

“As with the glass of water, you have to put it down for a while and rest before holding it again. When we’re refreshed, we can carry on with the burden – holding stress longer and better each time practiced. So, as early in the evening as you can, put all your burdens down. Don’t carry them through the evening and into the night… pick them up tomorrow.

Whatever burdens you’re carrying now, let them down for a moment. Relax; pick them up later after you’ve rested. Life is short. Enjoy it and the now ‘supposed’ stress that you’ve conquered!”

1 * Accept the fact that some days you’re the pigeon, and some days you’re the statue!

2 * Always keep your words soft and sweet, just in case you have to eat them.

3 * Always read stuff that will make you look good if you die in the middle of it.

4 * Drive carefully… It’s not only cars that can be recalled by their Maker..

5 * If you can’t be kind, at least have the decency to be vague

6 * If you lend someone $20 and never see that person again, it was probably worth it..

7 * It may be that your sole purpose in life is simply to serve as a warning to others.

8 * Never buy a car you can’t push.

9 * Never put both feet in your mouth at the same time, because then you won’t have a leg to stand on.

10 * Nobody cares if you can’t dance well. Just get up and dance.

11 * Since it’s the early worm that gets eaten by the bird, sleep late.

12 * The second mouse gets the cheese.
13 * When everything’s coming your way, you’re in the wrong lane.

14 * Birthdays are good for you. The more you have, the longer you live.

15 * You may be only one person in the world, but you may also be the world to one person.
16 * Some mistakes are too much fun to make only once.
17 * We could learn a lot from crayons. Some are sharp, some are pretty and some are dull. Some have weird names and all are different colors, but they all have to live in the same box.
18 * A truly happy person is one who can enjoy the scenery on a detour.
19 * Have an awesome day and know that someone has thought about you today.

20 * It was I, your friend!

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social media

Wednesday, April 6th, 2011

I’m sure you’ve heard it time and again:
“You have to be on Facebook. It’s the only
way you can stay competitive nowadays.”
If your response is to roll your eyes and say,
“I just don’t get it. I’m not on ‘The Facebook’
and I seem to survive just fine,” then
you are not only missing the boat, but in
danger of drowning in a sea of competitors
who have decided to stay up with the times.
In the dealer community, it is common for
me to hear the relatively short list of reasons
for not beginning a social media
campaign. “We don’t have the time or the
resources to devote a staff member to that
particular task.” “We don’t have a clue
where to begin.”
I, however, rarely hear the long list of benefits
to giving social media a try. We will
briefly cover some of them here:
Your customers are online. Whether you
choose to believe it or not, your customers
are active on social media sites. Facebook
boasts more than 500 million active users
with nearly 50% of those users logging
into Facebook on any given day. Twitter
has over 145 million registered users.
Yes, I know. All of those users aren’t in your
service area, but if you had 10,000 people
standing down the street waiting to learn
more about new products and services,
would you send out a sales rep or simply
ignore them? What about 1,000? 100?
It’s so cost-effective. Most sites allow you
to create business profiles/pages for little
or no cost. This is in stark contrast to expensive
web ads and banner ads (which
typically go ignored due to the overwhelming
abundance of them).
Also, there are no printing or mailing costs
with social media as there are with
brochures and pamphlets. You can spread
your message and get your brand noticed
for a smidgen of what an “old school” marketing
campaign would cost.
It supports search engine optimization.
Social media can drive more customers to
your web site. The more traffic your site receives,
the higher it appears in those popular
Google searches. As a result, more
people see your web site, more people
click on it and more people will eventually
buy products from it. It’s a numbers game
and social media gets your numbers up!
It helps builds customer loyalty. Chances
are you already have some valued customers
that have been loyal to you from
the early days when you just had one
salesperson, a single truck and a dream.
By being available in a medium that these
supporters utilize today, they are able to
stay connected with your company and
can easily refer more customers to you. If
those newly referred customers are
pleased, they will do the same and so on
and so forth.
Fact: 90% of consumers online trust recommendations
from people they know
and
70% even trust the opinions of
unknown users. Consumer reviews are
nearly twelve times more trusted than descriptions
coming from manufacturers.
Your current and future customers are
going to end up doing a lot better job of
selling your products and services through
simple social media sharing than your typical
product or company flyer will! But they
can’t share if you’re not there!
Hopefully, you can now see the why of social
media. In the upcoming months, we
will show you the what, the how and the
where.
It’s not too late to get up to speed and
spread your social media wings. Whether
you are new to the whole concept or already
have your feet wet, this series of social
media articles will help guide you
through the maze and ensure that you
don’t just do it, but that you do it right!
Mandy Pusatera is director of e-marketing
and social networking at The Highlands
Group rep organization. Previously, she
was vice president of LM Office Supply &
Furniture, an Independent Dealer, in
Odessa, Florida.
MARCH 2011 INDEPENDENT DEALER PAGE 33
all aboard!!

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